For better understanding, we have prepared an example of a marketing mix for you. Coca cola is one of the most leading company in soft drink beverage industry. The marketing mix of coca cola life term paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Cocacola was made for the cure of headache and other illnesses 4. Coca cola zero is one of the many wellknown products belonging to the cocacola company. Cocacola is launching a new brand purpose, better when were open, in europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view. Pemberton, an atlanta pharmacist, when he tried to. Initially coke mimicked pepsi by introducing 300 ml cans at an invitation price of rs. Coca cola s strength is marketing and new marketing and advertisement channels have a big impact on the company. Integrated marketing communications imc portfolio for.
Here is the marketing mix of coke zero which is a cocacola variant from parent company cocacola. Cocacola products are above or equal to its competitors prices. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. Marketing mix product the coca cola companys products include beverage concentrates and syrups.
It is a marketing strategy that companys use to estimate the value and determine the methods of advertising and distributing. Marketing mix of coca cola bangladesh ltd slideshare. The customer is king thus it is mandatory to employ excellent marketing mix by marketing. Coca cola presentation presented by mohit mahajan 2. Mar 06, 2020 rivaled only by coca cola, pepsi has grown to become a leading soda brand loved by the young generation. The product strategy and mix in coca cola marketing. May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. And then, theres pepsi, which, in my very humble opinion, has better taste than coca cola, however, when it comes to emotional marketing, the brand stands no chance next to its main competitor. It also has got sugar by which continuous drinking of cocacola may cause health problems. Most famously the female sale increase from diet cokes tv adverts in the 90s. Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. The coca cola company uses a number of marketing mix strategies for its most valuable. History has shown that the cocacola company has touched so many lives since world war ii retroplanet2008. Here is the marketing mix of pepsi that analyses the four ps including product, price, place, and its promotional strategies.
Cocacola has effects on the teeth which is an issue for health care. One of the biggest competitors that coca cola has in the beverage market. Marketing mix coca cola amsm product category soft drinks coca cola is the leading provider of soft drinks in the world. The 4 ps of coca cola include the product, the price, the place and the promotions. The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Marketing analysis of the product coca cola zero marketing. The international empire of coca cola spans more than 200 countries. This article represents a critical analysis of marketing communications materials used by coca cola company, a global beverage manufacturer and retailer based in georgia, united states. To study promotional mix of coca cola products marketing essay. The bench mark of the company is coke and the major products include cocacola, sprite, fanta, barqs root beer, and coke zero. The marketing mix of coca cola life term paper business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term.
Product in the marketing mix consists of two aspects which are the physical and core product which refers to the benefits the product offers. Cocacola is the most well known trademark price competitionbased pricing. Marketing history market research in the beginning. Rivaled only by coca cola, pepsi has grown to become a leading soda brand loved by the young generation. The business has over 300 brands of beverages around the world. It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. Apr 24, 2018 and then, theres pepsi, which, in my very humble opinion, has better taste than coca cola, however, when it comes to emotional marketing, the brand stands no chance next to its main competitor. An example for such successful implementation of marketing strategy is coca cola. The integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. Cocacola company is one of the fastest growing multinational enterprises in nigeria. The product was launched in the consumer market in the year 2005 and has been targeting male consumers as its customers. Over the years, the brand has successfully launched a number of new products, bringing down its final total to over 3300. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion and explains the coca cola marketing strategy. Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of coca cola that maintains the same taste.
Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. Aug 19, 2019 marketing history market research in the beginning. The article talks about the marketing mix of coca cola and the. Marketing mix constitutes all those strategies which are formulated and implemented with the core objective of presenting the companys product or service to its target customers in. Scribd is the worlds largest social reading and publishing site. Marketing mix constitutes all those strategies which are formulated and implemented with the core objective of presenting the companys product or service to its target customers in the most effective and competitive fashion. The coca cola company is undisputedly the most renowned and perhaps the most loved beverage company in the world. Marketing mix of coca cola 4ps of marketing mix of coca cola. Marketing mix of cocacola cocacola marketing mix howandwhat. Mar 11, 2015 the integrated components used by coca cola employed a mass media methodology which included television advertising, print media and banner ads. Marketing mix of cocacola amity school of insurance, banking and acturial science made by. The cocacola company is undisputedly the most renowned and perhaps the most loved beverage company in the world.
Pdf strategic marketing plan for cocacola 2016 researchgate. Coca cola also uses the marketing communication tool of event marketing by sponsoring sports events such as world cup, olympics and social events such as concerts. May 06, 2012 marketing mix of coca cola in bangladesh. When it realized that the brand did not hold enough attraction to. The coca cola company is a global manufacturer, marketers and seller of nonalcoholic beverages and syrups based in atlanta, us. Cocacola focuses on improving the community relationships and increasing their happiness, that positively reflects on their public image, resulting in customer and revenue rise. A presentation on the integrated marketing communication of coca cola. The width of the mix refers to the number of product lines the company has to offer.
The company has a large product portfolio of sparkling and still beverages. The difficult part is doing this well, as you need to know every aspect of your business plan. Coco cola marketing strategy and market plan executive summary giant soft drink company coca cola has come under intense scrutiny by investors due to. If a company plans to grow and progress, its essential to analyze and understand their current situation to formulate. They make coca cola easy to get and available to the customer everywhere through their expert distributors channel. Marketing mix of coca cola for better understanding, we have prepared an example of a marketing mix for you.
Marketing mix of coca cola 4 ps of coca cola coca cola 4. An evaluation of marketing strategies undertaken by coca cola. It contributes to the highest sales of soft drinks globally. Marketing mix comparison of pepsi and coca cola marketing mix comparison of pepsi and coca cola introduction the marketing mix analysis is also called 4p analysis. Cocacola deals in juices, soft drinks, and mineral water and hence the product mix of cocacola is three products wide. Examining the mix for a successful company like coca cola can help a business leader understand the dynamics and synergy involved between the four core elements product, place, price and promotion. The product is controlled by the coca cola company, a. Advertising 25% sales promotion 5% event and experience 30% pr dan publicity 20 % direct marketing 10% personal seling 10% director. For example if a company produce only soft drinks and juices, this means its mix is two products wide. Marketing analysis of the product coca cola zero marketing essay. We are very happy to submit this report on time to you.
Coca cola bangladesh limited has a strong distribution channel to distribute their coca cola. In coca cola marketing mix, promotions and place plays a major role in building the brand. The cocacola marketing mix the cocacola marketing mix 1 2 the cocacola marketing mix abstract the marketing mix is known as the 4 ps or the product, price, place and promotion of marketing. Marketing mix of coke zero coke zero marketing mix. Here is the marketing mix of coke zero which is a coca cola variant from parent company coca cola.
Discussion and analysis of the marketing strategy of coke zero in the us market robert sarich, riasat zaman, and chinmoy misra coke zero 375ml cans as sold in vending machines were launched in the us market in 2005, as a sugarfree version of cocacola that maintains the same taste. However, to examine the ways in which the coca cola company has used marketing strategies to grow in the overseas. Dec 08, 2018 advertising 25% sales promotion 5% event and experience 30% pr dan publicity 20 % direct marketing 10% personal seling 10% director. Promotion mix of cocacola coca cola promotion marketing. Heres how coca cola keeps its marketing strategy focused. Examining the mix for a successful company like cocacola can help a business leader understand the dynamics and synergy involved between the four core elements product, place, price and promotion. Pdf coco cola marketing strategy and market plan ekin duran. Aug 18, 2018 coca cola, or coke is a carbonated soft drink manufactured by the coca cola company.
This is a detailed analysis of the marketing mix of cocacola. By using this strategy they can target large audience in short time duration. Coca cola is one of the two leading brands in the soda industry and the. An evaluation of marketing strategies undertaken by coca. For example, during ramadan, coca cola offers discount on the purchase of its soft drinks. The marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. The internet, globalization and digitization contribute to the markets. It has a large portfolio of products of which 22 are billiondollar brands. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization mooij, 2009.
The product is controlled by the cocacola company, a. Coca cola, or coke is a carbonated soft drink manufactured by the coca cola company. Promotion mix of coca cola free download as powerpoint presentation. Heres how cocacola keeps its marketing strategy focused. As we noted before, the marketing mix is predominately associated with the 4ps of. Relationship between dimensions of brand equity and 4ps of. Coca cola is the most well known trademark price competitionbased pricing. Discussion and analysis of the marketing strategy of coke. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate. Recognized as the worlds most valuable brand, coca cola is often associated with happiness. Coca cola has been quick to embrace new mediums that have developed over the years radio, television and now internet. The product strategy used by coca cola is being consistent with the feature, style, and design. Coca cola products are above or equal to its competitors prices.
Mam, here is the assignment of the study you requested on marketing mix 4 ps analysis of cocacola. The company is hosting a wide range of beverage products to ensure customers wide choice. Marketing mix comparison of pepsi and coca cola researchomatic. In this study, the dimensions of brand equity are explored through marketing mix therefore, it is significant to briefly explore them. Cocacolas marketing to promote its sponsorship of the olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector. However, to examine the ways in which the cocacola company has used marketing strategies to grow in the overseas. Marketing mix product the cocacola companys products include beverage concentrates and syrups.
Marketing mix of coca cola free download as powerpoint presentation. History has shown that the coca cola company has touched so many lives since world war ii retroplanet2008. Marketing mix of coca cola analyses the brandcompany which covers 4ps product, price, place, promotion. Marketing mix coca cola by cocacolamarketingmix on november 24, 2011. Coca cola company is one of the fastest growing multinational enterprises in nigeria. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. The marketing mix of cocacola life publish your masters. Coca cola marketing mix coca cola the coca cola company.
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